This was an alternative option to a Missouri Medicaid Campaign for BJC HealthCare. They were looking for a campaign to resinate with all types of people around Missouri regardless of their background. This campaign was set to help any individual find out if they are eligible for the new Medicaid qualification. While sharing that these new qualifications allow even more people to qualify for this specific type of healthcare. This project was designed to showcase different types of people in an illustrative but clean way. I wanted to show diversity throughout these illustrations in a nontraditional way. As well as add big bold text to get the campaign across at a first glance.
