This passion project for a kids' outerwear brand is designed to spark children's imaginations and remind both adults and kids to find joy even on gloomy days. The concept revolves around unleashing creativity with imaginary friends. The playful, illustrative style features drawings that look like they were created by kids, portraying their favorite animals and imaginary buddies dressed in raincoats and boots. The logo, featuring boots seen on the animals' feet, ties the theme together. The simple yet playful color palette enhances the whimsical feel. This project aims to bring out the inner child in adults and encourage children to have fun, no matter the weather.
